Sleeping in Savasana

My yoga journey

ClassPass

on April 30, 2019

In December ClassPass launched in Edinburgh. I’ve now experienced it both as a teacher and as a student.

Firstly it’s marketed differently to each. As a student it’s advertised as an ability to try lots of different studios and classes without commitment to the studio. As a teacher it’s marketed as the opportunity to fill the last few spaces in your classes that you wouldn’t fill otherwise. A bit of a difference. Potentially nothing major but it’s not exactly the same.

ClassPass works on a credit system which are worth about £1 each and are used to book classes. You buy credits in blocks, £25 buys 25 credits and £70 buys you 70 credits. Each studio sets prices based on the drop in rate for classes and the number of credits is based on this. In general most classes in Edinburgh are 4-8 credits with a few studios being 10-12 credits.

The system itself is easy to navigate from a student point of view. Booking into classes is easy and the mobile app works well. Classes have to be cancelled at least 12 hours in advance or your get both charged the credits and a cancellation fee. It’s not great if you’re booked into a 6pm class and wake up that morning feeling ill. As a result as a user I’m much more likely to not book a class until just before so I don’t need to cancel it late and get charged.

As a studio the online interface assumes that you work on a computer. I generally check from my phone and it’s not mobile optimised and is a bit of a pain especially when you have multiple classes in one day as I can’t generally see more than the first two. I’ve also not really worked out how on the system to set different classes as a different value of credits, so if I’m holding 90 minute classes they can be more credits that the 60 minute ones. It’s not an issue as I’m not holding may of them.

In general it’s quite good from a user perspective as a way of trying different classes and especially if you travel quite a bit as there are loads of classes all over the UK. As a studio it’s useful but I’m not sure a great way of attracting new students long term.

 

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