Sleeping in Savasana

My yoga journey

Growing Social Media – Follow UnFollow

Part two of my social media growth plan was to increase my Instagram following. The way I did this was two fold and one I’m going to continue while the other I’m not. First we’ll cover the way I’m not going to continue going forward. 

Follow then unfollow people

If someone follows you on Instagram then if you’ve a small following you’ll generally look at there profile and if it interests you follow them back. The idea with this is that you then unfollow people a few days later so they don’t notice and your following to follower ratio improves. 

There are various companies that either sell you software to do this automatically or will do so manually for you. Bots and allowing others access to your Instagram are against the terms and conditions so there is a chance that your account can be closed and you loose all the followers you’ve built up. 

Pros: 

  • Bots and marking companies to do this are relatively inexpensive for the results they promise. 
  • It works. This is why people do it. 

Cons:

  • It basically ruins your Instagram feed. You follow 200 people normally and they’re the ones that you want to see posts from. Then you follow 300 extra, so you miss the posts from the 200 that you care about. 
  • Using bots is against Instagram terms and conditions so risky. 
  • It’s annoying for those you follow and unfollow. 
  • Instagram can put a freeze on your account if it’s being accessed from two locations at the same time. 
  • Followers may not be genuine. 

It works and that’s annoying but I get why people do this. I’ve done it for a month and it’s basically ruined my enjoyment of Instagram for that month. It’s not been easy to keep track of people that I actually want to follow and engage with. 

It’s grown my following hugely and it’s been a great boost. I think I’d do it again but maybe on a month that I wasn’t wanting to use social media much. 

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Growing Social Media -Promoted Posts

Following on from my early post, the first way I’ve been growing my social media has been promoted posts. 

I’ve primarily been doing this on Facebook as I’ve used other means for increasing my Instagram followers. 

This is really easy to do, link your Facebook account to PayPal or another method of payment and then on the post click ‘boost post’. You then decide the audience, value that you’re happy to spend (£1 per day minimum) and how long it’s going to run for. I’ve done a bit of experimentation to find the best targeting for my adverts but it seems to now be working. 

Pros:

  • Very easy to set up.
  • Can be paused at any time if it’s not working on if you’ve filled the class that you’re promoting. 
  • Increased general awareness of brand/yoga classes. 
  • Great information on who saw and responded to the advert which helps you target better next time. 

Cons:

  • Can be expensive per result
  • Targeting can take a few tweaks to get correct.
  • Lots of ‘interested’ people in events but can be hard to convert to bookings. 

In general I’ve found promoting events on Facebook successfully but not really had much luck with single posts. 

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Growing Social Media

I’ve been quiet on this blog recently as I’ve been busy focusing on my yoga business and growing the social media for that. Instagram and Facebook are slightly odd things. As I’ve posted already, there are studios that won’t hire you if you don’t have a high enough Instagram following. I’m not doing it for that but to try to drive more people along to classes.

If I have a higher number of likes on Facebook, follows on Instagram and engagement on both then I rank higher on search results. I’m hoping that this will then translate into greater awareness of my classes and in turn better attendance. It seems to be working, August is usually a really quite month for classes but with a few promoted posts, I’ve got three new people signed up for blocks of classes and had several more come along as drop in.

This has been done in four different way each of which has advantages and disadvantages.

  1. Promoted posts
  2. Follow/Unfollow
  3. Liking hastags
  4. Collective Social Media Bolster

I’ll discuss each in it’s own post but in less than four weeks I’ve grown my Instagram following by 1000 followers (from a start of less than 200) and my Facebook page by 40.

For some this might not seem huge numbers but it’s made a change for me.

 

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Yogi and Bare Box

After failing with my first attempt at a yoga subscription box I signed up for a one off from Yogi and Bare Box

I’ll update more fully once I’ve used all the products but there was quite a good selection.

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It included a mat bag and strap, that I’m not sure that I’ll use as I have better versions of both already and I think most people who would sign up for a yoga box would too. img_4146

 

It had some snacks which I’ve not tried yet.

 

Some facial wash which I used last night and was quite nice. It smells good and seems to agree with my skin which is always a good thing. I’ll keep using it for a while to see how it goes.

A necklace that I quite like but I’ve not worn yet.

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And finally a sheet mask. A friend is very into these currently and I’ve not yet tried one. I love a good face mask in the bath so this will be coming out soon.

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Un-Yogi Yogic Thoughts

I am starting to teach more classes over the next few months. I’m back to two classes on a Wednesday with different times and we’ll see how that goes on, I’m teaching a monthly Friday night class and another monthly yoga with alcohol class. In general I’m busy with yoga and it’s a good thing.

I also am trying to teach a morning class at my office every two weeks. This is going to be by donation (to our office charity of the year), in my own time and very chilled.

However, when I sent an email out about the class stating that it would be on one of two mornings. This was as I can make these mornings on a regular basis and it suits me. I got a reply back from one of my colleagues asking if I could hold it on a different day that suited them better.

Erm no. I’ve offered to teach it when suits me. I already teach four classes most weeks and am trying to work on a personal practice too. I don’t want to change things so I don’t get to do things that I enjoy doing because it suits you.

It made me really annoyed. I ended up taking a couple of deep breaths before replying that days other than the ones I stated didn’t work for me but if they were ever available on the mornings that I’m teaching then they’d be welcome to join in.

It’s hard to be yogic about yoga all the time.

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Meditation Practice

I feel that so many of my posts recently have been that I’m working on improving things. I’ve had at least a month of not doing self-care and it’s starting to show.

I’m back doing more short yoga practices on a regular basis and now I’m working on incorporating mediation back into my daily routine. I’ve been suffering with an increased stress level and not been sleeping that well or relaxing easily. Work has been on my mind even when it shouldn’t be.

I’m trying to set aside 5 minutes a day to mediate and I’ve managed for the past five days. It’s had when you have 101 other things going on and things that you feel should be more important.

One of the things that I’ve started using again is BreatheSync. It’s a handy little app that tracks your pulse and breathing for 2 minutes at a time. It keeps track of how you’re doing and gives you a score. 

The aim is to have a score of 90 or above. Last Friday I got a 35. Self care has to take priority to improve this. 

 

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SUP Yoga Retreat

My holiday in September has changed considerably since I booked it. I was meant to be travelling to Panama via Toronto with a friend but she now can’t come. As a result I’m staying in Toronto and then travelling to upstate New York.

When in Toronto I’m there at the same time as a Stand Up Paddleboard Yoga retreat. I’m looking forward to it as it’s on an island with camping. There is evening paddling, a camp fire, dawn yoga class, SUP yoga and a bag making workshop.

It’s going to be a really nice start to the holiday and a lovely way of connecting to nature in what’s going to be mainly a city based week.

I can’t decide if I want to try to incorporate more SUP into my holiday as I’m going to Niagara Falls and the upstate NY lakes which both have SUP hire available.

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2017 Aims Q2 Update 

This year seems to be flying by. It doesn’t seem that long that I gave my end of March update.

Do at least one yoga class per week.

I’m still not there with this. I’m trying to be better but life is super busy and it’s being a challenge. I’m getting better at doing short practices in the morning even if it’s just 5 minutes.

 

Look into and book Yang Yoga Teacher Training – probably not starting until 2018 but at least sourcing a course that I want to do.

Nothing yet booked but a few options that I’m looking at. I’m hoping to have something booked by September.

 

Make the studio cost neutral.

It’s still making money and I’m happy with how things are going. I’m still working on class timings for after the summer but I think I’m going to go back to three classes a week but with different timings.

 

Teach 3 workshops.

I’m still working on planning for this. I’m confident in teaching hour classes and have started expanding these to longer 90 minute classes but I think of workshops as being at least two hours long. I’m hoping that within the next quarter I’ll try one but I’m certainly growing towards this.
Find out cause of Hip pain and path to solve it.

I’ve got the cause of the pain formally diagnosed. I’m still working on how to minimise it for as long as I can. I have been swimming lots more and it’s not causing me too much more pain. I’m also taking a lot of different supplements which seem to be helping.

 

Travel to two new cities.

I’ve not been anywhere new this year yet but I’m headed to Toronto and Niagara Falls in September.

 

New kitchen fitted.

That’s the kitchen done and it’s beautiful. I’m enjoying having everything back in it’s proper place and bring able to cook.

 

Already completed. 

Finish my 200 hour Yin Yoga Teacher Training.

New Aims

I’m not 100% sure on what to add, I feel that I need to focus on adding yoga into my life on a more regular basis. I miss it and I know that I feel better when I do more classes. I need to find a way of making time for classes or get better at home practice.

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Summer classes

This week I made the decision to cancel one of my classes over the summer. I’ve only got two people signed up and one is away for two weeks. I’ve managed to fit both into the earlier class so it’s not a loss in revenue overall. 

Still it feels a bit like I’ve failed. 

I teach two classes a week that are full, that have no spaces on a regular basis. I’m making money from my studio, it’s profitable. Or a more accurate description is, it’s starting to repay me the investment that I had to put into the studio to get things going. 

Maybe the time of that class is wrong? Maybe it’s not a good fit. I don’t know. I’ve got 6 weeks to think about it and decide if I want to keep the class going to try for a different slot. 

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SUP

Last weekend I did something a bit rash. I bid on a SUP. And I won!

I’ve only been about half a dozen times but I love it. I find it super relaxing and such a great work out that’s low impact. 

I had to buy a few more accessories than I thought as it didn’t come with a pump or leash but overall I’m happy with the price I paid. 

I’m headed out for the first time on Thursday so I’ll see how it goes. 

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